Marketing Tips
Why Your Business Needs a Website (Even If You’re on Facebook)
I can’t tell you how many times I’ve talked to small business owners who tell me, “Oh, we don’t have a website—we’re just on Facebook.” And every time, I’m genuinely surprised.
Don’t get me wrong—social media is a huge must in today’s world. It helps you connect with customers, showcase your work, and build a community. But if Facebook is your only online presence? You’re missing out on a lot of opportunities.
Is Paid Advertising Worth It? What Small Businesses Need to Know
If you’re a small business owner, chances are you’ve been hearing the phrase “paid advertising” everywhere. Facebook ads, Google ads, Instagram promotions—oh my! We know we sure have. And there’s a reason why: more businesses than ever are investing in paid ads to reach their ideal customers faster.
With natural post reach declining on platforms like Facebook and Instagram, small businesses are now realizing that relying solely on free and natural exposure is no longer enough…
Why Word-of-Mouth is the Best Marketing Tool and How to Magnify It Online
I know firsthand that running a small business takes a lot of hard work and dedication. You pour your heart into every detail, hoping your community takes notice. What if I told you that the secret to growing your business might already be happening every day? That’s the beauty of word of mouth. It’s your clients and customers sharing their appreciation for what you do or provide, and it’s one of the BEST marketing tools you have at your disposal.
But here’s the exciting part…
Winter Marketing Ideas to Keep Your Small Business Thriving
As the temperature drops and winter settles in, it's easy to feel like your business might be slowing down too. But don’t worry—just because it's chilly outside doesn't mean your business has to hibernate. In fact, the winter months can be…
How to Build a Loyal Community Around Your Business (And Why It Matters)
Running a small business can feel like a never-ending challenge! Between wearing all the hats and trying to get your name out there, it can often feel like you're just shouting into the void. But here’s the silver lining: when you…
Crafting the Perfect Elevator Pitch for Your Business
Ever found yourself in a situation where someone asks, “What do you do?” and you go blank? Or, even worse—your answer drags on and leaves them yawning? Whether you're at a networking event, casually chatting, or introducing yourself online, having a…
Old-School Advertising: Printed Marketing Items That Continue to Impress
It is easy to understand why small businesses feel so overwhelmed when it comes to marketing; with social media, email marketing, and online advertising dominating the landscape, it can feel like traditional marketing methods, aka physically printed marketing materials, have been left in the dust. But here's the thing – old-school marketing is far from dead…