Blog
Why Your Once-A-Week Social Media Post Isn’t Cutting It—And What To Do About It
When you first start your social media journey, it’s exciting! You’ve got big plans to connect with people, grow your brand, and share all the things you’re passionate about. But then, life gets in the way. The excitement fades, and posting on social media becomes something you only think about once a week—if you’re lucky. It starts to feel like a chore, something you have to do instead of something you want to do. And if you’ve been posting once a week, you might think that’s enough to stay visible. But here’s the hard truth…
Winter Marketing Ideas to Keep Your Small Business Thriving
As the temperature drops and winter settles in, it's easy to feel like your business might be slowing down too. But don’t worry—just because it's chilly outside doesn't mean your business has to hibernate. In fact, the winter months can be…
How to Build a Loyal Community Around Your Business (And Why It Matters)
Running a small business can feel like a never-ending challenge! Between wearing all the hats and trying to get your name out there, it can often feel like you're just shouting into the void. But here’s the silver lining: when you…
Crafting the Perfect Elevator Pitch for Your Business
Ever found yourself in a situation where someone asks, “What do you do?” and you go blank? Or, even worse—your answer drags on and leaves them yawning? Whether you're at a networking event, casually chatting, or introducing yourself online, having a…
The #1 Reason Small Businesses Fail at Social Media (And How to Avoid It)
Let’s cut to the chase: social media can feel like a giant, time-sucking black hole for small business owners. You’ve got a business to run, customers to serve, and a million other things on your plate. So why does social media often feel like it’s just not working?
Spoiler alert: the #1 reason small businesses fail at social media is…
Simple Website Updates Every Small Business Should Make NOW
Your website is more than just an online presence—it’s often the first impression potential customers have of your business. Alongside social media, it’s where people decide whether to learn more, reach out, or make a purchase. But if your website isn’t user-friendly or engaging…
Small Business Strategies to Turn Website Visitors into Customers
Hey there, fellow small business owners! Have you ever felt like your website is a bustling party where everyone's invited, but only a few people are sticking around to chat? It's a common dilemma. You've poured your heart and soul into crafting a killer website, but the conversion rates aren't where you want them to be. Fear not! We're here to sprinkle some wisdom on your digital doorstep with seven strategies to turn those website visitors into loyal customers.
The Do’s and Don'ts of DIY Graphic Design: When to Hire a Professional for Your Small Business
With the rise of DIY design tools and software, many entrepreneurs and small businesses are tempted to take the reins and create their own graphics. While DIY design can be cost-effective and empowering, there comes a time when investing in professional design services becomes crucial for the success of your business.
Old-School Advertising: Printed Marketing Items That Continue to Impress
It is easy to understand why small businesses feel so overwhelmed when it comes to marketing; with social media, email marketing, and online advertising dominating the landscape, it can feel like traditional marketing methods, aka physically printed marketing materials, have been left in the dust. But here's the thing – old-school marketing is far from dead…
Why Small Businesses Should Prioritize SEO and Simple Tips to Improve Yours
With the internet bustling with competition, small businesses must seize every opportunity to stand out and thrive. One such opportunity lies in Search Engine Optimization (SEO).
TikTok for Small Businesses: Powerful Tips for Success
Today is the last installment in our Social Media Tips for Small Businesses Blog Series, and we are featuring the rising star of the digital landscape, TikTok. Emerging as a powerhouse over recent years for…
From Tweets to Triumph: Small Business Strategies with X (formerly Twitter)
In the fast-paced world of social media marketing, X (formerly Twitter) stands out as a powerful platform for small businesses to connect with…
Mastering YouTube: A Comprehensive Guide for Small Businesses
Small businesses are always seeking effective strategies to stand out and engage with their target audience. One platform that offers immense potential for reaching and connecting with…
Grow Your Network: LinkedIn Tips for Small Businesses
One social platform that should not be overlooked for small businesses is LinkedIn. Often seen as just a platform for job seekers or recruiters, LinkedIn offers a plethora of opportunities for…
Social Media Tips for Small Businesses: Instagram Made Easy
Social media platforms have become very powerful marketing tools for businesses of all sizes, and Instagram stands out as one of the most accessible and effective marketing tools, especially for small businesses. With its…
Essential Facebook Tips for Small Businesses
Social media platforms have become powerful tools for small businesses by way of helping them boost their online presence and drive sales. Among these platforms, Facebook stands out as a key player, offering a wide range of features and opportunities for businesses to…