Why Your Business Needs a Website (Even If You’re on Facebook)
I can’t tell you how many times I’ve talked to small business owners who tell me, “Oh, we don’t have a website—we’re just on Facebook.” And every time, I’m genuinely surprised.
Don’t get me wrong—social media is a huge must in today’s world. It helps you connect with customers, showcase your work, and build a community. But if Facebook is your only online presence? You’re missing out on a lot of opportunities.
People Google First—Not Facebook
Here’s the thing: the majority of people don’t search for businesses on Facebook. They go straight to Google.
✅ 97% of consumers look online for local businesses (BrightLocal).
✅ 76% of people will visit a business’s website before deciding to trust it (HubSpot).
✅ 70% of people believe a business with a website is more credible than one without (Blue Corona).
If someone hears about your business and types your name into Google, and a website option doesn’t pop up? That’s a huge red flag. You instantly seem less legitimate, less trustworthy, and harder to do business with.
Not Everyone Lives on Facebook
It’s important to remember that not everyone spends their time on Facebook—and even if they do, that doesn’t guarantee they’ll see your posts, let alone search for your business on there. The Facebook algorithm is constantly changing, and your posts and presence could easily get buried in a sea of content.
But here's the key: if you're looking to grow your business and reach new customers, a website is crucial to making sure you’re found online and seen as a trusted, professional business. If you’re happy with where your business is now and feel like you’re getting all the clients you need, then maybe a website isn’t an immediate priority. But for those who want to expand, a website is your best tool for scaling.
Facebook Only Tells Part of Your Story
Sure, social media gives people a glimpse of what you do, but it’s limited. Your posts get buried in the algorithm, and people have to dig to find important details.
With a website, you control everything—your branding, your services, your pricing (if you choose), and most importantly, how you guide potential customers to take action.
Think about it this way:
Facebook is like renting a booth at a busy market—you're sharing space, dealing with noise, and following someone else's rules.
A website is like owning your own storefront—it’s yours, it’s professional, and it’s always open.
A Website Works for You 24/7
Social media posts have a short lifespan (48 hours max before they disappear into the void). But a well-optimized website? It works for you around the clock, bringing in leads even while you sleep.
Customers can easily find your hours, services, and contact info.
You can appear in Google searches for what you offer (not just when someone already knows your name).
You build credibility and look like a professional business, not just a hobby.
The Bottom Line
Yes, keep using social media. But don’t rely on it as your only online presence. If you want to grow your business and stay ahead of competitors, a website is a must.
And here’s the good news: it doesn’t have to be complicated or expensive. Even a simple, one-page website can do wonders for your visibility and credibility.
So, if you’ve been putting off getting a website, let’s change that. 😉 Your future customers (and Google) will thank you!
If you’re ready to take the next step and get your business online, Inspire Design Studio is here to help. We specialize in website setup, design, and maintenance that fits your needs and budget. Whether you're starting from scratch or looking to revamp your current site, we’ll work with you to create something that reflects your brand, builds trust with customers, and helps your business grow. No pressure, no complicated jargon—just straightforward, tailored solutions to help you succeed online.
—Teresa Brandsted, Founder + CEO of Inspire Design Studio