Marketing Tips
Is Paid Advertising Worth It? What Small Businesses Need to Know
If you’re a small business owner, chances are you’ve been hearing the phrase “paid advertising” everywhere. Facebook ads, Google ads, Instagram promotions—oh my! We know we sure have. And there’s a reason why: more businesses than ever are investing in paid ads to reach their ideal customers faster.
With natural post reach declining on platforms like Facebook and Instagram, small businesses are now realizing that relying solely on free and natural exposure is no longer enough…
Why Word-of-Mouth is the Best Marketing Tool and How to Magnify It Online
I know firsthand that running a small business takes a lot of hard work and dedication. You pour your heart into every detail, hoping your community takes notice. What if I told you that the secret to growing your business might already be happening every day? That’s the beauty of word of mouth. It’s your clients and customers sharing their appreciation for what you do or provide, and it’s one of the BEST marketing tools you have at your disposal.
But here’s the exciting part…