When you first start your social media journey, it’s exciting! You’ve got big plans to connect with people, grow your brand, and share all the things you’re passionate about. But then, life gets in the way. The excitement fades, and posting on social media becomes something you only think about once a week—if you’re lucky. It starts to feel like a chore, something you have to do instead of something you want to do. And if you’ve been posting once a week, you might think that’s enough to stay visible. But here’s the hard truth…